What is GTM Fit?
The missing link to unlock enterprise growth
Entrepreneurs and investors frequently talk about Product Market Fit (PMF). Finding PMF is the essential moment where your products takes off and you start winning those early customers.
Unfortunately, finding PMF is not sufficient to unlock growth for enterprise startups. There is a missing link between finding PMF and unlocking growth, and it is an equally important milestone and “A Ha!” moment. That missing link was previously unknown. We call it Go-To-Market Fit (GTM Fit).
Grow Your Enterprise Startup
Go-To-Market Fit delivers Predictable, Repeatable, Scalable Growth
GTM Fit conists of
GTM Model
Decide how you will sell your product.
Repeatable GTM Playbook
Outline step by step on how the company finds, wins, engages, and ramps customers.
Urgent Wave
"Why buy now? Instead of 8 months from now?"